LUSH In-Store Campaign Highlights Critical Plight of Māui Dolphins
- 22 minutes ago
- 2 min read
New in-store displays and a limited-edition Māui dolphin soap from LUSH Cosmetics are shining a spotlight on the threats facing critically endangered Māui dolphins, as part of a nationwide campaign delivered in partnership with Tāngaro Tuia te Ora, the Endangered Species Foundation.
The campaign is running in LUSH stores around the motu, with a focus on stopping bottom trawling in Māui and Hector's dolphin habitat. With fewer than 50 Māui dolphins remaining, the species is critically endangered.
Pop in, pick up a Māui soap, and sign our petition at a LUSH store:
Auckland – Sylvia Park
Auckland – Westfield Albany
Hamilton – The Base, Te Rapa
Wellington – Old Bank Shopping Arcade
Christchurch – Northlands Shopping Centre
Dunedin – Wall Street Mall
Supporter event
Where: LUSH, The Base, Te Rapa Hamilton
When: Tuesday July 14th, 6:30 pm
Join the LUSH and ESF team at The Base, Te Rapa for an evening supporting Māui dolphins. Grab a soap, enjoy a Māui mocktail, vegetarian catering, and connect with others who care deeply about protecting our oceans and endangered species!
Across LUSH stores, displays and educational materials help the public understand the threats facing Māui dolphins and the practical actions available to support their protection, including signing the petition to stop bottom trawling in Hector's and Māui dolphin habitat.
Natalie Jessup, General Manager of Tāngaro Tuia te Ora, says the in-store campaign helps translate concern into action.
"To see Māui dolphins featured so prominently in stores is powerful. It helps people understand what is happening beneath the surface of our oceans, and why this taonga species is at such serious risk. These displays open the door for conversations that enable people to take action, from signing the petition to sharing this important kaupapa with others."
Aotea Apiti of Moana Rāhui o Aotea says the campaign helps connect people more directly to the issue.
"When people encounter this in everyday spaces, it brings the reality of what is happening in our moana closer. The displays create a moment to pause and understand what is at stake for Māui dolphins, and what collective action can look like. This is about ensuring people know there are ways to stand alongside these species, and that every action contributes to their long-term survival."
75% of the proceeds from the limited-edition soap supports our conservation and advocacy work. The wider initiative forms part of ongoing efforts to strengthen protections for marine mammals and address the impacts of destructive fishing practices in sensitive habitats.
