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New in-store displays and a limited-edition Māui dolphin soap from LUSH Cosmetics are shining a spotlight on the threats facing critically endangered Māui dolphins, as part of a nationwide campaign delivered in partnership with Tāngaro Tuia te Ora, the Endangered Species Foundation.

On Saturday, Tāngaro Tuia te Ora, the Endangered Species Foundation, joined forces with LUSH, Moana Rāhui o Aotea and Māui and Hector's Dolphin Defenders at Kohimaramara, Mission Bay, to take a stand for the critically endangered Māui dolphins.

A new partnership between LUSH Cosmetics and Tāngaro Tuia te Ora, the Endangered Species Foundation, is bringing the fight to protect Māui dolphins into shopping centres and homes across the motu.

The Fisheries Amendment Bill strips environmental protections from how commercial fishing catch limits are set. It locks in catch settings for up to five years with minimal public input. It hides onboard camera footage from the public - the same cameras that revealed dolphin bycatch was 680 times higher than the fishing industry had self-reported.

After four decades of careful study, scientists have revealed that Hector’s dolphins, one of New Zealand’s most iconic taonga species, reproduce more slowly than previously understood.

New data from the 2024–25 fishing year shows 67 marine mammals were killed by commercial fishing vessels inside New Zealand’s marine mammal sanctuaries - areas created under law specifically for their protection.

The recent Māui Dolphin Day 2026 at Whaingaroa Raglan, was an important opportunity to connect key groups and engage with hundreds of people to enable stronger dolphin protections and empower people to take action.