Phoenix Organics sponsorship to aid Kororā

Phoenix Organics have started their mission to raise awareness and funds to support one of our most precious birds — the Kororā (Little Blue Penguin).

The story of the Kororā features on their new, limited edition Apple Blueberry & Lemon organic juice product. The organic juice company is generously giving the Endangered Species Foundation 10c per bottle from sales of their blueberry juice to support the precious Kororā.

The Kororā (little blue penguin) weighs only 1kg and is around 25 cm in height. Little penguins were once common in New Zealand, but many are killed crossing coastal roads, hit by boats, or caught in nets. Most Kororā now live on offshore islands where there is less disturbance. They are most likely to be seen in sheltered harbours where it is calmer and they are easier to see.

During the day Kororā fish and feed in the ocean or spend time in their burrows. They don’t travel far from their burrows and when they are ready to start their own families many Kororā settle just metres from where they were raised.

If you see a penguin or are in an area with Kororā you can help look after them by:

- Leaving them alone

- Knowing that if you see a scruffy bird, this is most likely because it is moulting

- Putting dogs on leashes and keeping them away from nests

- Placing a sick penguin under vegetation in the rear-dune well away from people and dogs. Alternatively you can take it to a local bird rescue centre or call the Department of Conservation emergency hotline if the Kororā is in immediate danger (0800 DOC HOT / 0800 362 468).

The Endangered Species Foundation would like to take this opportunity to say thank-you Phoenix Organics. It is with much needed financial support that we are able to advocate, inform and help protect the Kororā.

Next time you’re out and about at a café, look out for the new blueberry juice and with the Endangered Species Foundation logo. Choose to drink it and you will contribute to saving a Little Blue Penguin.

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